"Most people agreed that while Facebook and Google presented the biggest immediate political problems, Amazon was the most dangerous monopolist longer term. Lina Khan of the Open Markets Institute argued that the new measure of antitrust action should be not consumer pricing, but whether start-ups have the ability to simply launch a product in a market controlled by data monopolists and have their product compete on its merits. “Much of the time,” she said, “that answer will be, 'no.’” (Her Yale paper, "The Amazon Antitrust Paradox", is a must read)."