Fellow and adviser Johnny Ryan asserts that Europe’s data protection regulators will soon declare the current regime illegal

At the same time, Dr. Ryan at the ICCL declared that the campaign had “won” and that IAB Europe’s whole “consent system” will be “found to be illegal.” He added that IAB Europe created a fake consent system that spammed everyone, every day, and served no purpose other than to give a thin legal cover to the massive data breach in at the heart of online advertising.” Ryan ended his statement by saying that he hopes that the final decision, when it is released, “will finally force the online advertising industry to reform.”

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