Investopedia: Google: Will EU's $5B Fine Curb Its Dominance?
“With any antitrust enforcement that goes to unilateral conduct, the remedy is not going to do much unless you fix the problem early,” said antitrust lawyer Gary Reback to CNBC. Barry Lynn, an antitrust advocate and the director of the Open Markets Institute, also believes that “there is little hope of Google making significant changes to its business in response to the EU’s decision.” However, he opines that it may force regulators in other areas, including the U.S., to rethink technology monopolies and enforce regulations more strictly, making room for fair and transparent market operations. Despite several rules, laws and decisions, nothing actionable has been achieved so far to break the monopolies enjoyed by the giants."